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Why you shouldn't do social media without a strategy

Ahmed Bedair
January 1, 2021

Social media challenges facing small businesses

No doubt, social media has had a huge effect on business over the past decade. Social media platforms like Instagram, Twitter, and Facebook have changed the way that individuals communicate and, within the process, have changed the way that businesses are connected with their customers.

best social media strategy

Here are some of the well-known social media challenges facing small businesses:

  1. Developing an effective social media strategy
  2. Measuring the return on investment from your social media activities (social media ROI)
  3. Choosing the right social media platforms for your business goals
  4. Keeping your social media content engaging
  5. Having a personal strong relationship with your target audience

Develop an effective social media strategy

Building and improving a social media strategy ranks first in social media challenges because having a social media strategy is the key ingredient to achieving your social media goals. If you don’t have a social media strategy, then you might as well be posting on social media platforms for fun or for the sake of posting.

First thing's first. To achieve your desired outcome from social media, you have to understand what your social media goals are, as well as identify your target audience and their expectations. It doesn’t matter if you want to build brand awareness or you want to level up your social media accounts, having a strategy is essential, especially for a small business.

Social media gives your brand a personal touch and a channel to communicate with your potential customers. You can engage with your customers in a personal and direct way and in return, create stronger relationships.

To build your social media strategy, you have to do five main things.

  1. Identify why you are on social media
  2. Identify your target audience
  3. Develop a content strategy
  4. The social media platform you are going to choose
  5. The timing of your post

Why are you on social media?

Figure out why you're on social media. Do you want to market your products or services? Build a relationship with your customers? Or drive traffic to your webpage? Whatever the reason is, you have to know it, in order to build a strong social media strategy. It’s critical great that you focus on your goals to achieve desired results, and it’s normal to have more than one goal to focus on.

Who is your target audience?

Once, you’ve figured out your social media goal, you have to know your target audience. Knowing who your target audience is will help you with the rest of the steps. Know who they are, what they do for a living, gender, and location. Understand what their interests are to know exactly what you can provide for them, which platforms they usually use, and how to shape your content strategy.

What are you going to post?

After knowing all of this information, think about what you are going to share on your social media platforms. Know your target audience's goals and think about how to solve them on your posts and your new releases.

Where are you going to post?

Choose where you are going to share your social media content. For example, young adults and teens like to scroll through Instagram more than the other social media platforms, while old adults prefer Facebook because they will be able to read the news. Of course, this depends on your target audience's geometrical location and their social media habits.

When are you going to post?

Finally, figure out when to share your content, and this also comes by knowing your target audience and when they use social media to find the type of content you provide, for example, travel lovers can be active on social media during the weekend to plan for their next trip. If you understand your target audience well, you will build the perfect strategy for your business.

Small business social media strategy can be tricky, but it’s not impossible. With a free consultation from social media experts, the best social media strategy can be developed in a few basic steps.

Measure your social media ROI

Many people think that ROI means "results", however, this is incorrect. ROI shows how much value you generated with your social media investments. It is a mathematical calculation of the money you gain minus the money you spent to earn this money, divided by how much money you spent.

If you are struggling with measuring your social ROI, we get it. Measuring your engagement rate or customer satisfaction is not that easy. It's more like a guessing game. Additionally, not every action you do on your social media platforms transforms directly into dollars, however, it's very important to measure social media ROI which helps you improve your campaigns and ads.

Choose the right social media platforms

To overcome this challenge, you have to study your target audience very well (age, gender, salary, location, interests, and the type of posts they love to read), by knowing all this information, you can simply know which social media platform you are going to choose. Each platform caters to a different type of audience.

Keep your content engaging

This is actually one of the toughest challenges facing small businesses. Coming up with new content ideas and keeping your posts engaging and fresh is one of the main difficulties because your followers are always hungry for new, fresh, and updated posts.

To overcome this issue, you should schedule your posts daily, weekly, and monthly to interact with your followers on a regular basis, in addition, you can run a competition or a giveaway. People love free stuff. You can also host a Q&A session on Facebook, Instagram, or Twitter to educate and engage with your followers.

Build a strong relationship with your audience

Your followers on social media are not just members on your profile pages. They are real people who have decided to support your brand and get updated about your new releases. They actually love your products, therefore, if you answer this love and support with engagement and attention, you will build a strong personal relationship with your target audience.

Measure your social media metrics

Social media metrics are vital as you'll be able to measure how successful a campaign is, how well your social strategy is performing, and if you need to change anything about your strategy. Consistently having social media metric reports can lead to major shifts for your social team, as metrics keep you aware of your social media profile and your social media campaign performance.

Every social media platform has its own analytics tool. , As a small business, you need a social media analytics tool that can save your time and money. Instead of spending too much time on creating reports manually, find a social media analytics tool that can help you measure your social media

Conducting quick surveys can also be beneficial to find out if your strategy is working and if your followers love your posts. Ask your website visitors and your social media followers if you are meeting their needs and know what they expect to see from you next. This will help you keep your social media strategy updated.

 Social media for small businesses has a lot of challenges. Without a social media specialist putting the right strategy in place, your business can really suffer. However, if you don’t have a big enough budget for a professional social media team, then you need a social media consultant who can guide you through your social media marketing process.

Let's get your social media working for you

If doing all of this sounds like a chore, we'll do it for you. See how our social media services can help you or get a free assessment to see how you can improve your social media presence.

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