Maybe you’re ignoring digital marketing in your small business because you don’t know how it works, don’t have skilled employees, or think you don’t have the budget for it.
Instead, you decided to stick to the traditional marketing activities you know best such as print, telemarketing, billboards, etc.
However this is one of the biggest mistakes you can make in your small business because digital marketing is crucial for success in today’s digital age. In fact, 60% of marketers today across different industries have already shifted to digital marketing (LYFE).
Luckily, the marketing problems you’re facing that you think are preventing you from employing digital marketing are all easily solvable.
Maybe you’re postponing digital marketing simply because you don’t know where to begin. There are so many tools out there, so much jargon, and technology is always changing. This is one of the biggest marketing challenges facing small business owners like you.
So you stick to what you know best, traditional marketing, which is no longer enough. In fact, relying on traditional marketing alone puts you at a huge disadvantage to your competitors.
No matter how low you think your budget is, you can always afford some type of digital marketing. For example, social media marketing is extremely affordable because you can pay a small fee to advertise, you don’t need a huge campaign.
Plus, some social media strategies are entirely free and still yield results, like creating good content, engaging with customers, having an attractive profile, and much more.
A low budget is one of the biggest marketing challenges facing small businesses, but this can change.
Our social media marketing services will help you optimize your social media presence for little costs with big results.
Organic SEO (search engine optimization): one of the most affordable digital marketing strategies is organic SEO. It costs nothing to target the keywords your customers use to find your business and get your website on top of search results.
However, SEO is tricky to master, and you might still need to pay for good SEO tools that allow you to do all of that. If you don’t have the time to learn SEO or are confused with all the tools out there, leave it on us.
You can get your website to rank higher on search results without having to choose from many SEO tools. If you don’t know how to do SEO, or which services to invest in, we’ll do it all for you.
If you’ve been investing time and money in digital marketing activities but still don’t see an increase in brand awareness, customers, or conversions, it could be because you lack an effective marketing strategy. This is one of the most common marketing problems facing small businesses.
Additionally, your digital marketing may not be meeting your business goals for other reasons such as:
You need to constantly update your marketing strategy to be in line with the latest digital marketing trends. Whether it’s social media or website design, you have to keep adapting or you’ll fall behind. Keeping up with these constant changes is one of the biggest marketing challenges facing small businesses because they simply don’t have the time or skills to adapt.
Hiring top talent is often an expensive and time consuming process for small businesses. Although you know how important this is for your business, you may have chosen to hire skilled talents for other core areas in your enterprise, and didn’t focus much on digital marketing workers. As a result, your digital marketing is ineffective.
The biggest cause for a low marketing ROI is a lack of strategy. If you don’t know how to define your goals or create effective campaigns, how can you expect to increase your marketing ROI? Yet this is one of the most pressing marketing challenges small businesses run into, for many reasons.
In addition, maybe you’re confused by all the tools out there and simply don’t know where to invest your resources. So you end up overspending on aimless marketing activities that bring you more losses than gains.
Luckily, you can get out of this loop. In order to improve your marketing ROI you need to:
Our digital marketing experts will help you create a proven digital marketing strategy that aligns with your business goals and increases your ROI.
Our digital marketing services take into account your needs and problems as a small business owner, so they’re cost-effective and help you achieve the results you need.
Whether you don’t know how to do digital marketing, don’t have the right talent, or simply want to improve your digital marketing, you can rely on us to do it for you.
Browse through our variety of digital marketing services to find whatever your small business needs.