free online marketing reportBook Consultation

If you’re wondering why businesses are experiencing a digital transformation, then you’re not alone. Almost every industry today is being shaped by digital transformation. In fact, it doesn’t matter if your business relates to technology or if it’s completely old-school. You still must prioritize digital transformation in order for your business to function in today’s business landscape. Hence, it’s a priority for businesses in all Industries and of every size. Additionally, industries are evolving at different rates. For instance, streaming services and social media are two examples of industries that started changing early. In contrast, the medical field, education, and manufacturing are industries where digital transformation is just beginning.


What is digital transformation?


Firstly, it’s important to define what digital transformation is. Digital transformation is the integration of digital technology into all business areas to fundamentally change how a business operates and delivers customer value. So, imagining businesses in the digital age is digital transformation.

It can be seen in the way businesses do everything today. Instead of papers and files, we use spreadsheets, instead of having a job applicant travel for an interview, we set it up online. That’s only to name a few.

However, digital transformation is about far more than just using tech. It’s changing business mindsets and the way they operate entirely. Basically, it’s making businesses change their operations to make them more efficient and customer-centric. Digital transformation’s main aim is to make life easier for customers, employees, and businesses all at once.

Why Businesses Are Experiencing a Digital Transformation

With this in mind, it’s clear why businesses are experiencing a digital transformation. However, it’s important to clarify the reasons behind this phenomenon further. The biggest reason that businesses are experiencing a digital transformation is to improve customer experience. Seeing that 67% of customers said that they would pay more for a great experience, it’s a no-brainer that businesses have to prioritize customer experience. In addition, a good customer experience enhances a company’s reputation and increases its bottom line. So the customer really is king.

There are many other reasons why businesses are experiencing a digital transformation. These include:

  • Reducing costs
  • Increasing efficiency and innovation
  • Gaining a competitive advantage

Evidently, passing up on digital transformation is not important. So, it’s time to get started on your journey and catapult your business into the future. Let us help you in the process. 

The Takeaway


Regardless of your business’s industry, it’s so important for you to take that leap now. If you don’t, your business could become obsolete. Have you ever envied the way that big enterprises operate? You may not think your small business can have the same abilities, but that’s not actually true. With the right Cloud-based solutions, your business can effectively function as a big enterprise. Cloud Converters can help make it happen! Find out how we can help you with your digital transformation journey.

Ahmed Bedair is the founder of Cloud Converters, a business that provides personalized consulting services to small and medium-sized enterprises. They provide businesses with assistance on how to integrate cloud applications and digital functions into their operating systems. Given the effects of the ongoing COVID-19 pandemic, the need for businesses to be adept at using online communications and cloud-based functions has only grown in importance.

Fortunately, Ahmed was able to answer some questions we had about Cloud Converters, how COVID-19 has affected the business, trends in the industry and his outlook for the future.

Hi Ahmed, what’s your background, and how did you start Cloud Converters?

I have more than 20 years of experience providing the right solutions and services for small and medium businesses.

Bedair Services LLC has been in operation since 2017 in Michigan, operating under the name of Cloud Converters to provide consulting services for small and medium businesses. Our purpose is to transform businesses, accepting digital and integrating their business operating systems with cloud applications and services.

In today’s world, it is involved in everything our consultants are engaged in: business and marketing, not only in information and technology.

What kind of consultation do you give the SMB’s that engage your services?

All our consultations help our customers build a unified strategy for their business to transform digitally and select the right cloud applications or services tailored for their specific business needs.

Cloud Infrastructure (IAAS) consultation provides for cloud infrastructure services for small-medium businesses, will provide al their services: -Telephone -Faxing -Email-Messaging -Servers -Storage -Networking.

Cloud Application (SAAS) consulting provides cloud Applications for small-medium businesses and covers all their services: Finance Applications, ERP, CRM, Helpdesk, Document Control, Project management, and HR.

Digital Marketing Consulting builds a successful strategy for small and medium businesses integrated with cloud application and infrastructure to benefit from automation and lead capturing.

What are some of your favourite tools/strategies that you recommend to your clients to help them with cloud computing?

I recommend all small and medium businesses consider the cloud as a top priority and make sure all their cloud application and infrastructure can integrate. Some tools work differently from organization to another. To do so, you must have the right infrastructure from the beginning.

How do you assist clients who want to use digital marketing to grow their business?

Digital marketing is one piece you can not break it out. Every component is linked together with a strategy on what is expected from digital marketing? Is it only branding, either branding service or a product, how to reach their customers, how can they differentiate and give their customers a new experience?

Most small business owners work on these components individually, with our consultation, we help them create a strategy that improves their business.

How do you assist business startups?

We can help them build a cloud infrastructure and applications as a simple business operating system. It’s cost-effective, simple, and automated to help them start faster.

What do you think makes you stand out from other IT consultancy firms?

We are focusing on IT we work with business and marketing to give our customers consultations from all aspects.

Focusing on small-medium business, most IT consulting firms are focusing on large enterprises because their mindset is different to most small and medium-sized businesses.

Has COVID-19 affected how you do business?

Yes it has, which we believe is reasonable. All business owners are waiting and not taking action until the pandemic situation is clear.

On the other hand, many customers reach for solutions to allow their employees to work remotely.

Are you planning to expand your team or your services in the future?

Of course, we are growing our team to increase our staff support, and we have plans to provide more managed services for all cloud services for our customers.

Thank you Ahmed for your time!
You can follow up with Ahmed Bedair at

menu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram